Privacy Policy

Table of Contents

What We Do

InsuranceBest operates an auto insurance quote comparison and lead generation service. We are a marketing platform that connects consumers seeking auto insurance with licensed insurance companies, agents, and brokers ("Network Partners"). We are NOT an insurance company, do not underwrite policies, and do not make coverage decisions.

How Your Information is Shared (Important)

IMPORTANT: When you submit a quote request, we sell/share your contact information and quote details with multiple insurance providers. Each provider may contact you independently by phone, email, and text. You may receive contact from 3-10+ different companies based on your single request.

Information We Collect

For auto insurance quotes, we collect:

  • Contact Information: Name, phone number, email address, mailing address, date of birth
  • Driver Information: Driver's license number (when required for quotes), driving history (self-reported violations, accidents)
  • Vehicle Information: Make, model, year, VIN, current insurance status
  • Coverage Preferences: Desired coverage levels, deductibles, coverage start date
  • Device and Usage Data: IP address, browser type, device identifiers, pages viewed, ad interactions, cookies and tracking technologies, time spent on site

What We DON'T Collect: Social Security numbers, credit card numbers, bank account information, or credit reports. Insurance companies pull credit reports after receiving your lead from us.

We also receive information from: Service providers (hosting, analytics, email/SMS platforms), advertising partners, social media platforms, and other third-party sources that may provide contact details, demographic data, or device/usage information.

How We Use Your Information

We use your personal information to:

  • Connect you with Network Partners who can provide insurance quotes
  • Send you marketing communications about insurance and related services
  • Operate, maintain, and improve our website and Services
  • Analyze usage patterns and conduct research
  • Prevent fraud and ensure security
  • Comply with legal obligations and respond to lawful requests
  • Support business operations and transactions

Who We Share Your Information With

We share/sell your information with:

  • Network Partners (insurance companies, agents, brokers) – They will contact you directly to provide quotes and may share your information with their own partners
  • Service Providers – Companies that help us operate (hosting, analytics, email/SMS delivery, customer support, advertising)
  • Advertising Partners – For targeted advertising, measurement, and analytics (including cross-device and retargeting)
  • Legal Authorities – When required by law or to protect rights and safety
  • Business Transferees – In connection with mergers, acquisitions, or asset sales

Important: Network Partners are independent businesses with their own privacy practices. Once we share your information with them, their privacy policies govern their use of your information. Network Partners may share your information with their own affiliates, service providers, and marketing partners.

We may also share aggregated, de-identified, or anonymized information that cannot reasonably identify you.

Your Rights and Choices

Opt-Out from Marketing Communications

Email Marketing: Click the "unsubscribe" link in any marketing email. We will process your request within 10 business days.

Phone and SMS Marketing: Reply STOP to any text message, call (877) 707-7271, or email privacy@insurancebest.com with "Opt-Out" in the subject line.

When you opt out, we will:

  • Stop our own marketing communications within 10 business days
  • Add your number to our internal Do-Not-Call suppression list
  • Notify all Network Partners who received your information in the past 12 months of your opt-out request
  • Maintain records of these notifications for compliance purposes

Note: Network Partners are independent businesses. While we notify them of your opt-out, if you continue receiving unwanted communications after 30 days, contact the partner directly or file a complaint with the FTC at ftc.gov/complaint.

Do Not Sell My Information (State Privacy Rights): Visit insurancebest.com/do-not-sell or email privacy@insurancebest.com with "Do Not Sell" in the subject line. We honor Global Privacy Control (GPC) signals from your browser.

State Privacy Rights

If you live in California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, Virginia, or another state with comprehensive privacy laws, you have the following rights:

  • Right to Know: Access the categories and specific pieces of personal information we have about you
  • Right to Delete: Request deletion of your personal information (subject to certain exceptions)
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt Out: Opt out of the sale/sharing of your personal information and targeted advertising
  • Right to Data Portability: Receive your data in a portable format (where available)
  • Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment

How to Exercise Your Rights

Submit requests via:

  • Web Form: insurancebest.com/privacy-request
  • Email: privacy@insurancebest.com
  • Phone: (877) 707-7271
  • Mail: InsuranceBest, Attn: Privacy, 30 N Gould St, Ste N, Sheridan, WY 82801

Verification: We will verify your identity by matching information you provide against our records (email address, phone number, or account credentials). For sensitive requests, we may require government-issued ID.

Response Time: We respond to verified requests within 45 days (may extend to 90 days with notice if reasonably necessary).

State-Specific Privacy Rights

Nevada Residents: Email nevada-optout@insurancebest.com to opt out of data sales under Nevada Revised Statutes Chapter 603A.

Colorado Residents: We honor universal opt-out mechanisms including Global Privacy Control (GPC) signals.

California Residents: Under the California Consumer Privacy Act (CCPA/CPRA), you have additional rights regarding sensitive personal information and can request a list of third parties to whom we disclosed your information for direct marketing.

Cookies and Tracking Technologies

We and our partners use cookies, pixels, web beacons, local storage, device identifiers, and similar technologies to:

  • Operate the website and remember your preferences
  • Analyze traffic and understand how users interact with our Services
  • Deliver and measure targeted advertising (including retargeting and cross-device ads)
  • Prevent fraud and improve security

Your Choices:

  • Browser Settings: Use your browser settings to block or delete cookies
  • Industry Opt-Out Tools: Visit www.optout.aboutads.info (DAA) and www.optout.networkadvertising.org (NAI)
  • Mobile Devices: Use device settings to limit ad tracking; download the DAA AppChoices app
  • Platform Controls: Adjust ad preferences on Google, Facebook, and other platforms where you have accounts
  • Global Privacy Control: We recognize GPC signals as opt-outs from targeted advertising where required by law

Note: Opt-outs are browser/device-specific. Clearing cookies may reset your preferences. We do not currently respond to Do Not Track (DNT) signals, but we do honor Global Privacy Control (GPC) signals where required.

Information Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encryption of data in transit and at rest, access controls, and security assessments. However, no security system is perfect. Please use care when sharing information online.

Information Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including:

  • Quote request data: 18-24 months
  • Marketing consent records: 3-5 years
  • Opt-out requests: Permanently
  • Transaction records: 7 years for compliance
  • Account information: Duration of relationship plus 2 years

Third‑Party Services

Our Services may link to third-party websites, apps, and tools (e.g., analytics, chat features). Their privacy practices govern their handling of your information. We encourage you to review their policies.

Children's Privacy

Our Services are not directed to individuals under 18, and we do not knowingly collect personal information from them. If we learn we have collected such information, we will take steps to delete it.

Services Limited to the United States

Our Services are designed for U.S. residents and governed by U.S. law. Some offerings may not be available in all states.

Changes to this Privacy Policy

We may update this Policy from time to time. The "Effective Date" at the top reflects the latest revision. Material changes will be communicated as required by law. Your continued use of the Services after changes indicates acceptance.